Social Web
Some notable projects…
Live Streaming: Produced Northeastern University's D’Amore-McKim School of Business’ first Facebook Live event for prospective MBA students.
Facebook Notes: Produced written and visual stories published on Facebook Notes as a new way to reach prospective Northeastern students. Examples include:
Visual Storytelling
I produced a three-part series capturing students traveling throughout India to better understand business for social good. I also co-taught the program with a focus on visual storytelling and built a class blog to showcase the students' work here.
Part I: New IDEA CEO embarks on global experience to India
Part II: From theory to practice, a finance major experiences impact in India
Audience Growth: Built a growth strategy for @theimproper’s feed posts (above) and Stories that resulted in a 110% increase in followers in less than two years which helped contribute to a 25% increase in monthly web traffic.
Takeovers: Launched a regular takeover series at Northeastern featuring student lives on campus and abroad paired with a Q&A. See some examples with Sukrit, Michelle, Miranda, and Mia.
Website
I served as the web editor for improper.com managing headlines, homepage rotation, web-exclusive content, and acted as webmaster for WordPress updates.
I closely analyzed Google Analytics to help inform my work on improper.com resulting in an increase of monthly unique visitors by 25%.
I wrote, assigned, and edited web-exclusive content that complemented the magazine’s print edition or served as timely content, such as “Most-Read Stories of 2018.”
Holiday Video Campaign
From ideation to execution, I managed a team to produce a holiday video and wrote student profiles for Northeastern's D’Amore-McKim School of Business’ holiday card. WATCH the video and read their stories.
Audience Engagement and Growth: At @theimproper, I grew its audience 7% to nearly 90,000 followers and developed a strategy to increase engagement particularly from high-profile cover subjects, like Red Sox outfielder Andrew Benintendi (above) and actress Debra Messing.
Newsletters
I managed The Improper’s biweekly newsletter, redesigned the template (see example), grew its subscribers more than 30%, launched a Things to Do This Weekend weekly newsletter (see example), and built a growth strategy and templates for launching additional topic-based newsletters.