Some notable projects…
Live Streaming: Produced Northeastern University's D’Amore-McKim School of Business’ first Facebook Live event for prospective MBA students.
Facebook Notes: Produced written and visual stories published on Facebook Notes as a new way to reach prospective Northeastern students. Examples include:
I produced a three-part series capturing students traveling throughout India to better understand business for social good. I also co-taught the program with a focus on visual storytelling and built a class blog to showcase the students' work here.
Audience Growth: Built a growth strategy for @theimproper’s feed posts (above) and Stories that resulted in a 110% increase in followers in less than two years which helped contribute to a 25% increase in monthly web traffic.
I served as the web editor for improper.com managing headlines, homepage rotation, web-exclusive content, and acted as webmaster for WordPress updates.
I closely analyzed Google Analytics to help inform my work on improper.com resulting in an increase of monthly unique visitors by 25%.
I wrote, assigned, and edited web-exclusive content that complemented the magazine’s print edition or served as timely content, such as “Most-Read Stories of 2018.”