Why you should care about National Coffee Day

Coffee_beans_being_sorted_and_pulped

Monday, September 29, marks National Coffee Day. Why you should care: 1. there's FREE coffee, 2. you can make it mean something. Given the choice to take 15 minutes on a Monday for a free coffee is hard to pass up, but also an opportunity to learn more about why the coffee you drink matters. Here are three businesses offering free coffee tomorrow, why you should try it out and why it matters:

  • Dunkin’ Donuts: Free medium-sized Dark Roast flavor. Their newest flavor is also Rain Forest Alliance certified, which means this coffee meets strict social, environmental, and economic standards. A win from bean to cup! This is what I'll be getting.
  • McDonald's: In an effort to boost more sales, McDonald's is giving away coffee for the next few weeks during breakfast hours. The good part of being in New England is nearly 1,000 of their stores serve Keurig Green Mountain (GMCR) Newman's Own certified Fair Trade organic coffee. GMCR has long been known as the largest purchaser of Fair Trade coffee in the world.
  • Boston Common Coffee Co.: Not necessarily coffee with sustainable sourcing, but you might also want to think about supporting this North End-based local small business by grabbing a free coffee tomorrow from 6-9 a.m. Who knows, maybe you'll end up becoming regular and supporting a local coffee roaster your own way.

As businesses will give you a free jolt of addictive caffeine tomorrow morning, you will also know that you are expected to return as a paying customer. Whether you decide to find your way to your wallet or not, don't miss the opportunity to understand a little more about how the coffee you drink comes to you tasting so delicious. Farmers and families who rely on agricultural harvests as their livelihood are largely dependent on specific consumer demand. Certification standards like Rainforest Alliance, Fair Trade, and organic support the people and environment that play a large part in the coffee you drink. When you choose this kind of certified coffee, it can become a choice we all make to respect the work to produce it and environment from where it came.

Photo (cc) by rohsstreetcafe via Flickr and published under a Creative Commons license. Some rights reserved.