VIDEO: Put the Story Back in Coffee


"Responsible sourcing is the only way to be buying coffee." - Darrin Daniel, The Source video, Allegro Coffee

Check out the video below of how Allegro sources their coffee in the mountains of Peru. It is a brilliant 6.5 minutes which captures the romanticism and reality of sourcing coffee for a roasting company that was acquired by Whole Foods Market almost 20 years ago. Allegro is currently sourcing from 25 different countries from cooperatives and associations that follow social, environmental, and economic certification standards. Darrin Daniel, interviewed in the video is the Director of Sourcing for Allegro and takes us through his process of sourcing coffee in Peru.

Photo (cc) by David Shankbone and published under a Creative Commons license. Some rights reserved.